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George Howard


About George Howard - I have always been very passionate about health, fitness and an active lifestyle. I became very interested in how I could best train myself and so decided to develop my knowledge by studying Sport and Exercise Science at the University of Leeds. 

 

 

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George Howard


About George Howard - I have always been very passionate about health, fitness and an active lifestyle. I became very interested in how I could best train myself and so decided to develop my knowledge by studying Sport and Exercise Science at the University of Leeds. 

 

 

I've always been passionate about health, fitness, and living an active lifestyle. Growing up, I was constantly involved in sports and outdoor activities, and this naturally led to a curiosity about how to train more effectively. That curiosity took me to the University of Leeds, where I studied Sport and Exercise Science.

“I cycled 3,000 miles from home to Istanbul.”

After university, I developed a strong urge to test myself through tough physical and mental challenges—starting with a 3,000-mile solo cycle from home to Istanbul.

While I had aspirations to join the Army as an Officer, life threw me a major curveball. I was hit by a taxi in London, placed in a coma, and spent a month in hospital. I had to relearn how to read and write. But I recovered quickly—and just eight months after my injury, I completed my first ultra marathon: 84 miles across Hadrian’s Wall in 22 hours.

“I was hit by a taxi, put in a coma, and had to relearn how to read and write.”

That experience shaped everything. I found myself drawn to the world of personal training and helping others discover their physical and mental potential.

Pushing my limits has become a way of life. It's addictive in the best way. My goal is to use my journey to inspire others to take on challenges they once thought impossible—and to live a fitter, more active life.


EXPERIENCE / QUALIFICATIONS

Masters in Strength & Conditioning at the St Mary’s University Twickenham

2:1 BSc Sport & Exercise Science at the University of Leeds

Just under 10yrs experience of Ultra Endurance races / challenges

Endurance Coach for Arcteryx UK

Contract work for the 3 Pillars Project  - training, mentoring and rehabilitating young offenders in prisons 

Nearly 15yrs experience Personal training

- 9yrs freelance Personal training in South West London

- 4yrs Personal Training at Virgin Active

Strength and Conditioning Developmental Officer for University of Leeds Rugby Union Club

Diploma in Sport massage theory

REPS level 3 Personal Trainer

Hyrox Coach (2024)

Crossfit level 1 Coach (2013)

Crossfit Endurance Coach (2014)

Crossfit Mobility Coach (2016)

First Aid Team Medic


My Training Philosophy

I believe that effective training starts with moving well. That means activating the right muscles in the right sequence, maintaining good joint mobility, and respecting how the body is designed to move.

“the most important thing is to move correctly, in the way our body is designed to move”

My approach is rooted in building a strong foundation of functional movement—patterns like squatting, hinging, pushing, pulling, and rotating. By mastering these movements first, we create a base of strength, stability, and mobility that supports long-term progress and reduces the risk of injury.

“I tailor my training on the specific goals and needs of my clients”

Progression is key. Whether it’s strength, endurance, or nutrition, I focus on mastering the fundamentals and then building on them gradually. That means steady increases in intensity, smart programming, and small, sustainable changes to diet and lifestyle.

“the importance of progression with training and nutrition”

Ultimately, my goal isn’t just to help you train—it’s to help you transform. Once you start seeing results, the energy shift is addictive in the best possible way.          



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PAST CHALLENGES


Endurance challengers that George Howard has done in the past. These include the UTMB, a 200 mile Ultra, 3000 mile cycle trip and a number of others. 

 

 

PAST CHALLENGES


Endurance challengers that George Howard has done in the past. These include the UTMB, a 200 mile Ultra, 3000 mile cycle trip and a number of others. 

 

 


Tor des Geants 2021

The Tor des Giants TOR330 is a trail running race that starts and finishes at Courmayeur - Valle d'Aosta - Italy. For some reason it is advertised as 330km, 24,000m altitude gain race however in fact it is more like 350km with a total altitude gain of 30,000m. The race isn’t multi-age and you have 150 hours to complete the whole route. You climb to a hight of around 3200m high. It is a fantastic test of human’s physical and mental endurance but also a beautiful race if an incredible environment.


The Beacons 100 2021

Is a 100 mile, self navigational trail running race around the Brecon Beacons National Park and Black Mountains. Although a summer race the weather and bogs in Wales never fails to disappoint. Leading to nearly an 85% DNF for this year allowing me to finish in third place!


Oman UTMB climbing the Via Ferrata

Oman UTMB climbing the Via Ferrata

Oman UTMB 130km 2019

The Oman UTMB is a race supported by the UTMB. The trail goes heights of the Green Mountain, Jebel Al Akhdar, run through ancient, deserted villages, traverse plateaus, navigate stunning ridges and pass through beautiful wadis, before finally descending into the traditional mountain village of Misfat Al Abriyyin and onto the finish. It was 130km with a total accent gain of 7500m and is labelled as one of the most technical routes of the UTMB.


Wadi Rum Ultra 2017

The Wadi Rum Ultra is a multi-day ultra-marathon, run over 5 days in Southern Jordan in October each year. The course takes participants through historic sites, into dramatic Wadis and over magnificent sand dunes covering a total distance of 162.5 miles (260km) – that’s just over 6 marathons in 5 days

Running through the Wadi Rum Desert

Running through the Wadi Rum Desert


Westminster at the end of the Devizes to Westminster

Westminster at the end of the Devizes to Westminster

Devizes to Westminster row 2017

The Devizes to Westminster is an international 125 mile kayaking race along the canals and the river Thames from Devizes to Westminster.  


Ultra Great Britain 2016

The Ultra GB is a 200 mile run across the UK following the Trans Pennine trail with a 100 hour cut off time.

Last mile of the 200 mile Ultra GB

Last mile of the 200 mile Ultra GB


Westminster at the end of the Devizes to Westminster

Westminster at the end of the Devizes to Westminster

Devizes to Westminster row 2016 

The Devizes to Westminster is an international 125 mile kayaking race along the canals and the river Thames from Devizes to Westminster.  


Ultra-Trail du Mont Blanc 2015

The Ultra Trail du Mont Blanc is a 103 mile/170 kilometre foot race with approximately a 10,000 metre elevation gain across three countries in the Alps, and it is widely regarded as one of the toughest foot races in Europe.  It is a single stage event with a cut off time of 46hrs.

Chamonix at the end of the UTMB

Chamonix at the end of the UTMB


Lake District at the top of a mountain

Lake District at the top of a mountain

Lakes in a Day 2014

50 miles, 4000m ascent - a journey on foot from the very top of the Lake District at Caldbeck to the very bottom, at Cartmel.


Brecon 10 Peaks 2014

89km, 4800m ascent, across the 10 highest Peaks in the Brecon Beacons.

End of Brecon 10 Peaks

End of Brecon 10 Peaks


End of the Jurassic Coast Ultra

End of the Jurassic Coast Ultra

Dorset jurassic coast Ultra 2013

33miles, 1700m ascent, across the Dorset jurassic coast.


Brecon 10 Peaks 2013

89km, 4800m ascent, across the 10 highest Peaks in the Brecon Beacons.

End of Brecon 10 Peaks

End of Brecon 10 Peaks


Virgin Active after 16hrs of rowing

Virgin Active after 16hrs of rowing

Concept 2 Ultra row 2012

Rowed 145km in 16hrs on the concept 2 rower to raise the rest of the money promised to the International Childcare Trust for running the London marathon. 


London Marathon 2012

Ran the London marathon and raised £2000 for the International Childcare Trust

End of the London Marathon

End of the London Marathon


Hadrian's Wall

Hadrian's Wall

Hadrian’s Wall Ultra run 2011

Ran 84 miles across Hadrian's wall in 22hrs, 8 month after being in a coma after being hit by a taxi! Raised £5000 for Headway.


Istanbul after 3000 miles of cycling

Istanbul after 3000 miles of cycling

UK to Istanbul cycle 2010

Cycled 3000 miles, from the UK to Istanbul in 40 days. Raising £4500 for the Wiltshire Air Ambulance and Help for Heroes.